Meet Chroma

Mascot. Muse. Joy in motion.

With swirls of rainbow hair, a beaming smile, and her signature pink jacket, Chroma is the radiant spirit of Colorful Chaos. She's here to lift up the boldness, beauty, and brilliance that lives inside each of us.

She's a reminder that life is brighter when you let your true colors shine—even if they don’t stay inside the lines.

Who is Chroma?

Chroma is more than a character—she’s pure expression in motion. She was imagined to reflect the energy we all carry when we feel confident, free, and fully ourselves.

She twirls through everyday moments like they're magic, pairs patterns with pride, and encourages you to wear what makes your heart smile. Joy is her compass, color is her language, and kindness is always in her toolkit.

Fun Facts About Chroma

  • Favorite color: Every single one (but she has a soft-spot for her pink coat)

  • Zodiac vibe: Chaos Rising with a sprinkle of Leo sun

  • Superpower: Turning self-doubt into self-celebration

  • Style motto: Color outside the lines—and love every minute of it

  • Go-to mood: Enthusiastically optimistic

  • Most likely to: Compliment your socks and your soul, oh and send you a meme and a compliment before bed

Chroma’s Origin Story

Chroma was imagined as more than a mascot—she was dreamed up to be a guiding light for anyone who’s ever felt like they didn’t quite fit into a box (especially if that box was beige).

Brought to life by JT, the founder of Colorful Chaos, Chroma was created to embody everything the brand stands for:


🌈 Authenticity
🌈 Joy
🌈 Queer pride
🌈 Creative expression
🌈 And a whole lot of heart

She’s for anyone who’s ever been told they were “too much”—too loud, too bright, too different. Chroma says: there’s no such thing. You're just right.

Wherever she shows up, she brings encouragement, excitement, and that little spark of you got this.

A Few Chroma-isms

“There’s no wrong way to be you.”

“Rainbows aren’t just pretty—they’re powerful.”

“You don’t need permission to shine.”

“Joy looks good on you.”

Where You’ll Find Her

Chroma makes surprise appearances across Colorful Chaos—on apparel, packaging, cards, and product art. She might wink at you from a sticker, dance across a tee, or show up in a note when you least expect her (but most need her).

Every time you see her, it’s a reminder:
You belong. You’re seen. You’re loved.

Want more Chroma?

Follow her adventures (and misadventures) on @colorfulchaoshq and tag us whenever you're feeling your most Chroma self.

She’ll be watching. And cheering you on. Always. 🌈✨

Meet The Other Ambassadors

  • FRANNY

    Franny isn’t just another flamingo — she’s the moment. The glitter in your eye. The dramatic pause before a mic drop.

    Learn More 

  • NIBBY

    Nibby is more than just a pastel cutie — they’re Head of the Rainbow Puffs, a cozy crew of cheerful, color-filled creatures who exist to spread kindness, inclusion, and unapologetic self-expression.

    Learn More 

  • NOVA

    With fins that flow like liquid fire and an attitude to match, Nova is more than just a pretty fish — he’s a full-on vibe. Equal parts dazzling and defiant, this betta lives life on his own terms.

    Learn More